Most likely you’re someone who is responsible for getting your company or organization’s message “out there”. You’re looking to broaden your audience, increase the level of engagement with your targeted audiences, increase the number of inquiries or sales. You’re likely not the tech geek of the group. You’re simply the guy or gal holding the short straw to improve performance, numbers… to get it done.
QR Codes have been around for a while now. And while we’re seeing them pop up more and more frequently, their first and primary utility has been to provide a conduit from the tangible print world to the increasingly ubiquitous world of peoples web enabled smart phones. It’s a primary means of mobile marketing.
Just my Google+ page. For example, you may be viewing this page from your home or office computer. Perhaps though as web marketer I want to make it easy for you to save something to your phone?
If you’re not familiar, they are those square, typically mysterious codes you may have seen in magazines or elsewhere. Mysterious because they often, because of space constraints of print are placed somewhere without benefit of introduction, call-to-action, what you’re to do with it or why you should care. We’re to assume there is some unspecified Cracker-Jack prize inside that will reward our efforts.
Their use typically assumes A LOT on the part of the consumer.
We were honored and a little embarrassed to have been recognized for our community involvement. It is though something we feel strongly about and encourage. We’ve found that the nicest people you’d ever want to meet are frequently those that are actively involved and participating in one way or another.
By Toni Rocha
Beloit Daily News correspondent
Published: Thursday, February 24, 2011 11:20 AM CST
In addition to Internet Marketing and Web Technology another fundamental passion of mine revolves around historic preservation, heritage tourism, historic districts, sustainable communities, adaptive reuse, “new urbanism”, and related subjects.
We had the opportunity this last weekend to do a presentation on internet marketing regarding leveraging web assets at the Wisconsin Local History and Historic Preservation Conference in Lake Geneva WI. It was a fantastic event. I particularly enjoyed Donovan Rypkema and his presentation titled: Measuring the Economic Impact of Historic Preservation in Your Community. I could go off on a tangent in violent agreement with his findings on the economic benefits around preservation and developing sustainable communities… but I wont.
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