In addition to Internet Marketing and Web Technology another fundamental passion of mine revolves around historic preservation, heritage tourism, historic districts, sustainable communities, adaptive reuse, “new urbanism”, and related subjects.
We had the opportunity this last weekend to do a presentation on internet marketing regarding leveraging web assets at the Wisconsin Local History and Historic Preservation Conference in Lake Geneva WI. It was a fantastic event. I particularly enjoyed Donovan Rypkema and his presentation titled: Measuring the Economic Impact of Historic Preservation in Your Community. I could go off on a tangent in violent agreement with his findings on the economic benefits around preservation and developing sustainable communities… but I wont.
You’re invited to share this presentation. You can find it at: http://bit.ly/Historic-Preservation-Internet-Marketing
For someone like myself who is passionate about these subjects it was an opportunity to learn from others and hopefully contribute as well given our (Ana and myself) area of expertise. I’d love to be able to help local, regional or even state organizations for that matter better reach their own audiences. Their efforts to reach, expand and engage their communities can often be greatly improved via internet marketing best practices and better use or expansion of their web assets.
So, to that regard I was thrilled to be able to offer a presentation on how these organizations may better reach their communities by way of web technologies, making better use of existing “web assets” such as their websites, blogs, eNewsletters as well as entering or expanding their use of the “Social Web”. I think it was well received. I know I thoroughly enjoyed myself.
Anyway, for those who might have attended or others who may be interested, above is the visual presentation portion of our session. If you’ve questions let me know.
If you’re active in or responsible for historic preservation or related conferences around these themes and interested in assisting member organizations reach their communities we’d love to help you out. Let us know.