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  • Style Over Substance Web Design
January 12, 2012
12 Jan 2012

Web Design | Style over substance?

Have you experienced a website that was “All hat and no cattle?”All Hat no Cattle

Web design, it’s not about pretty pictures. Web design that delivers results is much more.

Your website rightfully belongs at the center of your internet marketing strategy.  However, if it is unsupported by a broader, data driven integrated marketing strategy its utility and your investment is compromised. A website of pretty pictures by itself will not deliver the performance you need.
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  • Wisconsin State Historic Preservation Conference | photo Ryan Wick
October 18, 2010
18 Oct 2010

Historic Preservation Conference – Internet Marketing

In addition to Internet Marketing and Web Technology another fundamental passion of mine revolves around historic preservation, heritage tourism, historic districts, sustainable communities, adaptive reuse, “new urbanism”, and related subjects.

We had the opportunity this last weekend to do a presentation on internet marketing regarding leveraging web assets at the Wisconsin Local History and Historic Preservation Conference in Lake Geneva WI. It was a fantastic event. I particularly enjoyed Donovan Rypkema and his presentation titled: Measuring the Economic Impact of Historic Preservation in Your Community. I could go off on a tangent in violent agreement with his findings on the economic benefits around preservation and developing sustainable communities… but I wont.

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