While most of Collins & Henderson client engagement is through traditional means they recognized that they needed a professional web presence. They recognized they needed to be find-able online. They wanted to be easy to reach and communicate with for that growing percentage of the community that first chooses the internet for finding and engaging services.
Their needs were basic and straight forward.
- Online Brand Expansion – Professional, informative, easy-to-do-business-with online presence.
- Local Search Optimization – Reaching their target local / regional audience was key.
- Utility & Performance – C&H needed more than simply a website that looks nice. They need it to perform and provide a service for both potential clients and themselves. This is reflected in the design and website analytics that tracks and reports on quantifiable performance.