Responsive Web Design
Responsive web design is increasingly important. We already know that many patrons want to continue to access the most current information via their tablets and smart phones while attending the event and in-between performances for updates, trailers and more. Further, tight and timely website integration with various Social Media was a key aspect. Given the increasingly ubiquitous smart phones and tablets, consumers are choosing to access the more current and expended information available online rather than the content-thin, outdated and more expensive printed collateral. Further track-able and optimized QR codes were integrated into print pieces to further ease and integrate with the website via mobile devices.
Tourism / Event Web Marketing
Given the dynamic nature of many events, the imperative for easy and quick website updating is a given. Both event managers as well as attendees know that information committed to print days and weeks in advance cannot be as fully up-to-date or accurate as what is being actively maintained on the website. Complex and dynamic events will always benefit from current and updated website content. No, simply updating the Facebook page is not enough for serious promoters. Your website needs to be the ultimate authority whose content does not drop off the bottom of your FB page. Patrons will appreciate it as well. Finally, the strategy behind structure, organization and presentation of event content for ease of use is likewise key. The more complex the event the more strategy needs to be applied to usability and presentation.
In Internet Marketing and SEO circles the term “Content is King” is frequently used. That is because it is true. Unless you have good content much of the rest is patchwork and trying to compensate for weak content. BIFF content development was rich, deep and extensively integrated both internally and externally. Value-add, current, easy to access and consume was the focus. Don’t be boring, the mantra. Finally, the content was easy for the user to update because the site was developed using the WordPress CMS.
Additional development / content management:
- Expansive and complex ticketing integration and management
- Dynamic online event schedule
- Ongoing content updating throughout the event
- Expansive use of multi-media
- Tight integration with Social Media channels and updates
- Bi-lingual English/Spanish presentation