Critical first impressions in the minds of visitors and potential attendees. Were they going to communicate beginner status or that of an established, well-run organization.
This WI event is a well run, popular attraction enjoyed both locally and regionally. They new a poorly produced website would undermine the brand reputation they’re working hard to establish.
As an event organizer positive word-of-mouth from past attendees is arguably the biggest driver for piquing initial interest. However initial curiosity is generated, in most cases the initial impression and fuller communication is going to be via the event website. Event if more expensive fliers, mailers, advertisers or other first introduce the event, in virtually all cases, particularly with this target demographic, at some point they’re going to engage with the event via the website. Quality and focused web design is critical for event organizers ESPECIALLY for promoters wishing to reach younger demographics.
Further, not only does the website need to be quality IT NEEDS TO BE MOBILE FRIENDLY. This Wisconsin event organizer found that more than 30% of website visits were from mobile devices, smart phones and tablets. We anticipated that. As such the site was built to be fully functional and optimized for web enabled mobile devices.
The event was a huge success. Attendance up. Attendee satisfaction up. The client loved the website and told us it was a significant asset in growing and establishing their event.
- Fun, colorful, inviting presentation
- Easy, obvious, intuitive registration and site navigation
- Mobile friendly and optimized
- Maps / Routes integration
- Social Media integration
- Event sponsors highlighted